About Us

Born from a love of vintage fashion, HFNF is the must-have label for girls who want unique, edgy and eclectic additions to their wardrobe that are guaranteed to make an impact! Established in the 2014, HFNF was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, the HFNF designers set about bringing these looks to the consumer and carved a unique niche in the marketplace.

hfnf.la, is dedicated to bringing the hottest new trends and most coveted styles to the site each and every week. Alongside the latest HFNF pieces, you’ll find a range of hand-picked accessory and beauty brands that are the perfect addition to any HFNF outfit. With exclusive product offerings, trend advice and sneak peeks behind the scenes of the HFNF world too, hfnf.la is the online destination for fashion that is sure to shake up your style!

Custom Love.

To your total satisfaction,
The Entire "HFNF Team"

P.S: You probably arrived here through one of the super awesome social media communities that we give our full 24/7 support to. And yeah, if you wondered about it...we own them and strive to bring you the best content in the community!